Burt blog

This is the first in a series of blog posts on online advertising metrics.

Agreement on what different metrics mean is key to put them to productive use. We are currently in the middle of writing up a dictionary for Rich, so that our users can better understand what they are looking at and make easier for them learn how to improve. But getting a proper definition of metrics is not easy, and looking at how other companies use their metrics is not much help.

Chris Dixon’s blog has lately emerged as one of the best blogs we read. Lately Chris’ posts has been a lot about early stage funding - something we think a lot about. More recently Chris has been talking about business models, and more specifically advertising based business models.

This post discusses that advertising money is spent where people spend their time. Reach a huge audience and sell your advertising spots expensively. The biggest events gets the most expensive advertising spots: CPM for the Superbowl is closing on $35, a 50% - 100% premium depending on how you measure.