Burt blog

A follow-up to the previous post on the complexity of media and creative parameters in display advertising has been published at the ExchangeWire website today. It is a highly relevant topic if we wish to raise the value of display advertising in order to monetize it better and make it deliver better results for branding purposes. We strongly beleive that the future of display advertising is bright and our concepts and products are developed to make a significant contribution to it.

You can read the whole post here.

It will be very interesting to hear the panel discussions on the current state of display in the Nordics, since it seems to be quite a controversial topics especially when it comes to RTB. 

Not the least to take part of the Fireside chat on The Future of Display in The Nordic Region, featuring our very own CEO Gustav von Sydow.

Following up an interview with Gustav, another fellow Burtling is being featured at the ExchangeWire. This time it is Carl Nelvig, VP R&D, sharing his thoughts on the essential and unavoidable problem of display advertising: the (in)compatibility of creativeness and media.

It seems as if all really successful, large scale advertising formats have three things in common. These rules apply to everything from the beautiful pages of *Vogue Magazine* to the relevant sponsored links at *Google.com*:

1. The format is a native, natural part of the experience

2. The format is simple enough for anyone to understand

3. The format is consistent across properties and over time

We’ve been talking before about our Love for Norway and the affection seems to be mutual! Now we’re invited to speak at Gulltaggen – the largest Norwegian conference for digital marketing. The event is one of the finest Nordic marketing meet-ups, always attracting pretty impressive international speakers such as Sir Tim Berners-Lee and Clay Shirky.

Apart from the inspiration and energy from all the amazing people in Oslo, we’re hosting our own seminar! We’ll be talking about the things we are passionate about, and hoping to get some debate going. Our CEO Gustav von Sydow is holding the seminar on the topic of Making Quality Time: the next big thing in online advertising.

Are you in Oslo for Gulltaggen? Get in touch or drop by for the seminar or a chat over a cup of coffee afterwards!

For more info about Gulltaggen 2012 see video.