A part of gathering all the data and crunching it is also to be able to make assumptions on future trends. So here’s and idea how we could visualize those predictions. Given the past four weeks, how should next week’s pageviews look like - hour by hour.
You’d be able to quickly answer questions such as: What’s the number of pageviews, exposures you’ll be able to serve, as well as predict worst and best case scenarios…
We’re flirting with the idea of creating tour guides for our apps. Here’s an example how it could look like for our Campaign Reporting app. Take it right away or pick it up at some other point when you have time.
You forget things, right? Everyone does. The viewable-active-visible-durational-collegial-clustered-megaflips. ..per second? Huh.. How’s that important, again?
We do try to avoid confusing and un-actionable metrics, but we also release new apps all the time. This’d be a good way of getting quickly (re-)acquainted.
View all your placements at a glance, drag them around, pinch and spread to get deeper insights using your mobile, tablet or computer.
This view emphasises only the most significant about your placements. Viewing it as rows in a table can draw your focus away from what’s important - just because you can see and sort placements by number of clicks doesn’t necessarily make it the only way you should look at it. Colour coded in positive green for your best performing placements and alarming red for those that might need more of your attention. Quickly choose placement of your interest and get more data by pinch and spread. Easy peasy.