“Agile advertising” at Cannes Lions and the four feedback loopsSo we got invited to speak about our experiences from the last year at the world’s largest and most prestigious advertising festival, Cannes Lions. Last year we were actually credited with Lion in the “Cyber” category for a campaign powered by our very own Meme Machine, and this year we had plenty of agencies using Burt’s tools winning awards.However, our appearance had nothing to do with awards. The reason for them inviting a year old startup from Gothenburg, Sweden, was naturally that Burt is one the few companies focusing on data-driven ad tech with decent traction among “creative” agencies. So we were asked to share our experiences from working with agencies to change how they make and measure large scale, digital advertising.A full description of the speech is available here and you can download a subtitled deck here. You just browse right away:
Tomorrow I’ll be holding a 2 hour workshop at Cannes Lions, the world’s biggest advertising festival where 25 000 delegates from 90 countries spend a week on the french riviera doing high fives over the year that just went by and worrying about the next.
The topic of my talk is “Agile advertising”. For you startup geeks out there I guess you can say I’m giving advertising the “lean startup” treatment. For those of you with real jobs, I’ll be talking about how we can reduce the risk and increase our output for campaigns where media fragmentization and hyper competition are significant factors.