Burt blog

An hour ago, we put a brand new, super-stable version of our analytics platform Rich in play. Some of you have already gotten invites, others have to wait some more, and the rest should sign up for a Rich invite right now!

The biggest difference from our previous Rich platform is that it’s cheaper for us to run, so we can now seed it to wider range of advertisers and agencies without going bankrupt. The feature set is a bit scaled back, but it’s still the most competent analytics tool for banners out there. The tracking code is super small and it runs on top of any ad server or ad network. Try it and see for yourself!

The months follow our presentation at Cannes Lions has been extremely busy for us. The ”agile advertising” meme has caught on well and  we’ve seen solid growth in the number of agencies, advertisers and campaigns running on our platform. As some of you may know, growing has been lots of fun but not entirely without pain…

In august we realized that our conventional Hadoop solution for data analysis wasn’t going to cut it for what we wanted to do, and when Åke started as our first full time designer in august it became clear just how much room we had for improving our visual design and user experience. So we did what we’ve always said we wouldn’t  - we rewrote most it from scratch.

It’s the last pun based on the product’s name, promise ;)

So last week we finally started seeding the free version of Rich to a wider audience, and ever since we’ve tried to keep up with the avalanche of traffic, emails, invite requests, tweets and press - Brand Republic, Creativity, AOTW, AdExchanger to name those at the top of my head. And we’re on track to have analyzed over 20 million exposures by this evening. Not a bad start.