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Jun 23, 2010
Tomorrow I’ll be holding a 2 hour workshop at Cannes Lions, the world’s biggest advertising festival where 25 000 delegates from 90 countries spend a week on the french riviera doing high fives over the year that just went by and worrying about the next.
The topic of my talk is “Agile advertising”. For you startup geeks out there I guess you can say I’m giving advertising the “lean startup” treatment. For those of you with real jobs, I’ll be talking about how we can reduce the risk and increase our output for campaigns where media fragmentization and hyper competition are significant factors.
