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Mar 5, 2012
Some thoughts on advertising in social media from our CEO Gustav von Sydow:
Just finished reading a GigaOM article on the value of social ads (or lack thereof). Typical quotes being:
The point is that Facebook is a social medium, not an advertising one, like search or display. It certainly is one of the most powerful, if not the most powerful branding medium. It is, however, a word of mouth or PR medium. You interrupt social conversations with commercial messages at your peril.
and
Can Facebook and/or Twitter manage to prove that social advertising isn’t an oxymoron, but a crucial new way of getting your message to potential customers? Billions of dollars in market value are riding on that question.
So. It seems our industry is finally converging around the idea that social media in it’s current form is sort of like e-mail, telephone, word-of-mouth, “buzz” and PR, but more structured, shapeshifted into one experience and put on steroids. At least in the context of marketing, and especially the outbound variety. Identification, payment, customer service, consumer research etc. is obviously a whole other deal.
