The summer is practically over (or rather way over up here in Sweden=) and inboxes are getting alive again, phones ringing and I guess I just wanted to say hi and welcome back! Of course I have my selfish reasons to write this too… We’ve been hard at work these last couple of months and well.. it’s starting to show! I thought I’d give you a sneak preview so you understand why I’m all hyped up about the things to come.
New Versions of Burt Apps in a Shiny New Home
We’ve introduced our apps users our newest creation - The Burt Hub! It’s this awesome new place for all existing and future Burt apps. They’re all pretty and hip and are now called reasonable names, like Site Analytics and Campaign Reporting. There’s also a unified login and management controls, I’m telling you - it’s the bee’s knees and it’s getting better by the hour.
I usually say vacation is all about inspiration. You need to clean out your head and sort of let yourself be inspired by the things you see and people you meet. You must have come across a glossy magazine like Vanity Fair. I do like to browse through it as well. What fascinates me though is that it’s hard to tell what’s ad and what’s the content, right? How do they DO that? Imagine if you could start making beautiful online ads that just .. sort of… melt.. into the content like that. I wrote up this blog post a little while ago that outlines 3 golden rules for successful advertising formats. It might interest you if you’re into that sort of thing.
Save the Date - Meet us in Cologne or London in September!
Already planning the post-vacation activities? We’ll be preaching away at DMEXCO in Cologne on September 13th and just might be giving away some very exciting news at the ATS London event on September 18th. The day before Carl will be grilling the vendors in a panel at the OMMA Display and just after ATS giving a keynote at the Ad:Tech London Real Time Summit. Busy stage week for Carl - hope you get to catch him somewhere.
OR join our Stockholm team and we’ll do some awsome things together=)
Keep on rocking,
Gustav, CEO and founder at Burt