Following up an interview with Gustav, another fellow Burtling is being featured at the ExchangeWire. This time it is Carl Nelvig, VP R&D, sharing his thoughts on the essential and unavoidable problem of display advertising: the (in)compatibility of creativeness and media.
First and foremost highlighting the importance of distinguishing the two, if we want to move away from only talking about klicks and conversions when measuring campaign effects. Furthermore Carl discusses why it also is important to understand and use the two models for building future campaigns.
Read the whole post here.
Gustav von Sydow, CEO, Burt is speaking at the upcoming ATS Stockholm event on May 24. Tickets are now on sale for the Nordics first data-driven advertising conference.