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Oct 25, 2010
The months follow our presentation at Cannes Lions has been extremely busy for us. The ”agile advertising” meme has caught on well and we’ve seen solid growth in the number of agencies, advertisers and campaigns running on our platform. As some of you may know, growing has been lots of fun but not entirely without pain…
In august we realized that our conventional Hadoop solution for data analysis wasn’t going to cut it for what we wanted to do, and when Åke started as our first full time designer in august it became clear just how much room we had for improving our visual design and user experience. So we did what we’ve always said we wouldn’t - we rewrote most it from scratch.
Of all the things we’ve done since starting out - the Copybox prototype, Techcrunch50 madness, building the Rich alpha in weeks, spotlighted at DEMO,Meme Machine awards, Creativity and Contagious coverage, Cannes Lions micro hype, countless “most promising…” or “up and coming…” lists, crossing 10 billion impressions etc - building and releasing a massive update of Rich while growing like weed our proudest moment to date.
The code left untouched from the Rich we had at Cannes Lions is our tracking client and our raw data collection service. The rest - data storage, analytics engine, account API, payment management, metrics API, web app, ad testing kit - is pretty much brand new. The analytics engine is insanely fast: +100x compared to our previous Hadoop based solution - on 10% of the hardware. And we’re rolling it out for all accounts during the evening.
What’s new in this Rich release?
The platform has been updated to make it possible for us to release more features faster over the next year. It’s an investment for the future so to speak.
Our focus has been to make sure that the data is easier to understand, to explore and is more actionable. For now, we’ve kept the number of new features for the Free edition to a minimum.
We have also released new premium edition reports to all users. The Premium edition has been in use for a couple of advertisers and agencies over the last few months. The result has been several drastic changes in how they make and measure their campaigns.
Now, for a limited period, we’re releasing the Premium reports free of charge to all our users. After that you’ll be able to buy them on a campaign-by-campaign basis or as a subscription, which will come with some additional goodies…
The best way to learn more about Rich is to use it. If you already have campaigns running: login and let us know what you think! In case you haven’t started using Rich, now is the time.
We’re looking forward to roll out new features based on our new and improved platform. We hope you enjoy it as much as we’ve enjoyed making it!
