Burt blog

It’s the last pun based on the product’s name, promise ;)

So last week we finally started seeding the free version of Rich to a wider audience, and ever since we’ve tried to keep up with the avalanche of traffic, emails, invite requests, tweets and press - Brand Republic, Creativity, AOTW, AdExchanger to name those at the top of my head. And we’re on track to have analyzed over 20 million exposures by this evening. Not a bad start.

A nice thing of doing B2B products is that we see a significant drop in activity during the weekends, so there’s at least a theoretical chance of being back on even par come monday morning.

Right now we’re working like mad to upgrade our server park to handle all the companies that want an account. We’ve underestimated short term demand by at least 10x, and want to be dead certain that nobody suffers from scaling issues.

Being popular definitely has it’s downsides. Maintaining stability while opening up more accounts will limit the amount of new features we’ll be able implement during the upcoming couple of weeks. But Rich is still pretty awesome, so there’s no rush ;) We appreciate your continued feedback on what we should prioritize!

For those of you that has yet to request their invite, do it straight away and be sure to recommend Rich to all your friends, more feedback makes a better product in the end for all of us.

Thanks again everyone for making our launch of Rich for Free a great one!

/ gustav

#Burt, #Rich, #Rich Metrics, #analytics platform, #business,