Comments on: “Agile advertising” at Cannes Lions, Rich and the four feedback loops

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By: vonsydow

vonsydow — Sun, 23 Jan 2011 12:28:00 +0000

Another interesting opportunity of digital media – besides enabling faster and more relevant feedback loops – is that it’s basically all other media’s baked into one. Armed with this insight, it’s fully possible to use digital to prototype ideas to be rolled out in print, tv, radio etc. Naturally, this assumes that digital is the beginning of the creative process, not the end

By: Magwep

Magwep — Sun, 23 Jan 2011 04:08:00 +0000

Guys – this is an *awesome* deck. But – I do not know if we can “keep the same workflow” when we are expected to work in an “integrated” fashion with Print/TV. What ends up happening is ideas are thrown over the fence at digital who are then expected to just execute. Can’t it be that the idea, itself, disconnects from the media and instead manifests across the different — oh god, here we go, blah-blah maybe? Or is there something to this…

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