Burt blog

JavaScript and alike are very proud about their first class citizen methods/functions - but what are they? Does Ruby have them? If so, in what form? These are a few of the questions I will try to answer in this post.

If you ever traverse through some Rails projects you will most likely come across the use of Module#alias_method_chain. It basically places a function as a proxy in between the original call and the actual method call. It makes it easy to define some Aspect oriented programming which makes it easy to add logging and performance measuring to a method call. 

Following up an interview with Gustav, another fellow Burtling is being featured at the ExchangeWire. This time it is Carl Nelvig, VP R&D, sharing his thoughts on the essential and unavoidable problem of display advertising: the (in)compatibility of creativeness and media.

This time a fellow Burtling is traveling down to Verona to pass on some awesome engineering knowledge! jsDay — a conference fully dedicated to JavaScript will take place next week in Verona, Italy. It’s described as “the most needed conference”, since JavaScript is the most used programming language on Earth. 

Exchange Wire, leading online publication that tracks data driven display in online advertising, media buying trends and the advertising technology industry in Europe and Asia Pacific will be holding a premiering ATS Stockholm event at the end of this month.

Gustav von Sydow will be one of the speakers at this very first Nordic all day event on data-driven advertising.

Just got a friendly email reminder from Stefan pointing out we have a lot of jobs announcements left on the blog that have already been taken. 

BUT we’d like to point out we’re always happy to meet amazing talents that find what we do interesting. So, you find some of previous openings challenging our just love what we do and see yourselves as a potential member of the Burt Team? 

Drop us an email at jobs@burtcorp.com or come by our office if in Gothenburg or Stockholm.

Start-Up Day 2012 in Stockholm energized and inspired! As the Tripbirds’ Ted Valentin said - something has happened in Startup Stockholm during the last months. It is great to see and be a part of such a vibrant start-up community in Stockholm and Sweden! 

It seems as if all really successful, large scale advertising formats have three things in common. These rules apply to everything from the beautiful pages of *Vogue Magazine* to the relevant sponsored links at *Google.com*:

1. The format is a native, natural part of the experience

2. The format is simple enough for anyone to understand

3. The format is consistent across properties and over time

Given our startup DNA, contributing at an event such as Start-Up Day Stockholm this coming Saturday is extra fun.

The Stockholm School of Entrepreneurship has put together a program that should keep us going the whole day. Gustav will be taking the main stage at 11.10 talking about the Big business - the happiness and hardships of building an Enterprise 2.0 start-up.

We mostly decided to share some ideas about what happens when you go beyond the first benchmark and you’ve raised money - I guess the real work only begins there if your goal is internationalization and taking over the global market:) We surely won’t miss the exciting Wrapp story or Johan Wendts “Marketing a social organization without a budget”. Do you have your favorites on the programe you think we shouldn’t miss - bring it on!

There will be a bunch of happy campers from Burt attending the event on Saturday. If you’re also there give us a shout and come hang out during a coffee break or mingle at Scandic afterwards!

Otherwise we’ll be tweeting away during the event at @burtcorp

Pretty intense conference season here at Burt. This week on Swedish ground, Burtlings attended Scandinavian Developer Conference and are around for the Startup-Up Day 2012 in Stockholm on Saturday. Next week we’ll be at the IAB Sweden Conference and holding a seminar at the Norwegian Gulltaggen in Oslo. 

We’ve been talking before about our Love for Norway and the affection seems to be mutual! Now we’re invited to speak at Gulltaggen – the largest Norwegian conference for digital marketing. The event is one of the finest Nordic marketing meet-ups, always attracting pretty impressive international speakers such as Sir Tim Berners-Lee and Clay Shirky.

Apart from the inspiration and energy from all the amazing people in Oslo, we’re hosting our own seminar! We’ll be talking about the things we are passionate about, and hoping to get some debate going. Our CEO Gustav von Sydow is holding the seminar on the topic of Making Quality Time: the next big thing in online advertising.

Are you in Oslo for Gulltaggen? Get in touch or drop by for the seminar or a chat over a cup of coffee afterwards!

For more info about Gulltaggen 2012 see video.